As a leading national nonprofit in suicide prevention, the American Foundation for Suicide Prevention is dedicated to understanding and preventing suicide through research, education, advocacy, and community-building. In order to reach more people who are struggling with suicide, AFSP needed a brand that would attract new supporters and grow its impact. The new direction takes the lifesaver from their previous logo but is updated to feel more hopeful and modern, featuring bold, energetic, and colorful elements in the visual system.