Gun Sense Voter is a campaign dedicated to keeping Americans safe from gun violence by ensuring that more candidates supporting gun safety are elected into office. This project involved a brand refresh that would allow the campaign visuals to cohesively sit alongside Everytown’s other branded initiatives. After the new logo and look and feel were established, we also designed and built a website that allows users to make a personalized action plan, letting voters know which candidates on their ballot support gun safety, and providing tools and resources about how to take action and being an educated voter.